Thursday, August 09, 2007

heimstone



maybe a little too twee, but i think the new french label 'heimstone' has potential. Jumelle and Satine both carry a few pieces online. they're much too expensive for me to consider right now ($400 range), but i really like the little vest. it adds the right amount of toughness to the dresses and can look very boyish with a t-shirt and jeans. some of their dresses aren't my style at all (biker-chic zippers), but this label definitely makes me wish i had a bit of pocket money for a new fall dress.

www.heimstone.com
www.shopjumelle.com
www.satineboutique.com

edit***
Refinery29 has an article about Heimstone (http://www.refinery29.com/profiles/tour_de_force.php?topcategory=fashion). Here it is:

August 10, 2007

womenswear dresses paris international designers designer profile knitwear

Profiles

Tour de Force

The new label Heimstone proves any girl can speak French. By Meredith Fisher


heimstone_opener1.jpgThere is something about French labels—Isabel Marant, Claude Pierlot, Vanessa Bruno—that make you want to give everyone double kisses, fire up a Gitane, and park it for hours in a cafĂ©. The latest label to pique our curiosity, Heimstone, is no exception, and the French femmes behind it are the real objets de desire.

The idea for Heimstone was born while Alix Petit and Delphine Delafon were working at another French fashion company, Michel Klein. While both had always had a passion for creativity, it was their time together at Klein that fused their fashion friendship. "The most important thing we learned was that we needed our complimentary influences in order to develop something unique," recalls Alix. "The balance between Delphine's rock 'n' roll, grungy attitude and her love for dark colors created a great contrast with my desire for a more feminine, lighter design."

The initial result of their collaboration was a jewelry and swimwear line, but the girls always had clothing on their minds, so the union quickly spawned their first collection for winter 2007—a tight selection of dresses and sweaters that's both pretty and punky. "I had a strong desire to design little girl's dresses," says Alix. "But Delphine wanted to offset the girliness with unusual materials." To that end, dresses called the Pilote (Pilot) and the Matelot (Sailor) were constructed out of raw materials like jute. Dark grays and deep tans were also invoked to offset the graceful necklines and empire waists. But Alix didn't give up on her ladylike ambitions. "Delphine wanted to create a motorcycle dress, the Motard (motorcycle rider) I agreed but insisted on using precious materials such as silk and velvet." The servicemen theme extends to the Officier dress, the most military-inspired of the batch, decorated with admiral buttons and epaulets.


heimstone_instory1.jpg


A covetable selection of sweaters, belts, and jackets complete the collection. "They're all designed to complement the main Heimstone specialty: the dress," says Delphine. The Cartable (satchel) belt would look as good attached to a handbag as it does wrapped around the Eden Rock dress, while the Ecolier (schoolboy) sweater does double-duty as a jacket. "The Heimstone girl is cool and edgy," says Alix. "But she likes comfort, like the pockets in our dresses." And that invisible French flair is evident in the Heimstone signature versatility. "She can wear a Heimstone dress during the day with boots and then change to heels and be ready for the evening. The girl we design for would rather be too formal then too casual."


heimstone_instory_2.jpg

9 comments:

Lena said...

i want that vest!
hmm, maybe i could take the Milkfed jacket that I hardly ever wear anymore and turn it into a vest...

e said...

you have a milkfed jacket? i could never find their stuff, and i don't think it's produced anymore, is it? i wish i knew who sold this vest...

Lena said...

i used to love Milkfed... I think it's still sold in Japan, but I never see it here anymore. I wonder if the store in LA is still open?

After I left my last comment I went and tried on the jacket, and decided I still like it.

e said...

you'll have to post pictures of your jacket. now i'm curious...

Lena said...

will do...

LauraB said...

These clothes are beautiful. Love the vest/dress pairing. I have a random question though about their site. If you go to video a cute video plays of a girl jumping around in their clothes. Any idea who sings that song that plays?

e said...

i love google! the song is called "golden touch" and the band is razorlight. here's their website: http://www.razorlight.co.uk/

pepper said...

I love love these. Thanks for posting.

Anonymous said...

We carry Heimstone too! Email Jessica@look-boutique.com to place an order or for more information!


Look Boutique is an innovative and inspiring online shopping experience selling a curated collection of fashion and lifestyle goods that convey a fascination for the unconventional.